How to Run Traffic to Argentina: A Gambling GEO Breakdown and Closed-Test Numbers on Olymp Casino

Seventy percent of users who install the app go on to register, and about a third of them make a deposit. Those are the numbers Anton, Head of FB at Appie Tech, and his team got in a closed test of Argentina on Olymp Casino. Argentina is the first Latin American country opened by Godlike Partners, the Olymp Casino affiliate program. This breakdown covers market size, regulation, payments, player profile, slots, localization and a conversation with a media buyer who ran traffic to this GEO before its public launch.

Gambling in Argentina in numbers

In iGaming growth, Argentina trails only Brazil in the region. Around 200,000 new players appear in the country every year, so the audience doesn’t have time to burn out. The country has roughly 47 million people, and 83% of them use the internet, which is more than 39 million.

Segment dynamics for 2025 are easiest to see in one table.

Segment	Active players	Player base growth	Revenue	Revenue growth
Casino (gambling)	5.9 million	+3.5%	$2.63 billion	+6.91%
Sports betting	2.4 million	+4.3%	$900 million	+8.43%

The casino vertical is more than twice the size of betting, both in player count and in money. Betting, meanwhile, is growing slightly faster.

Why players go offshore

Argentina has no federal gambling law. Each province decides for itself, and only 16 of 24 provinces have adopted their own rules. Licensed operators there pay a tax on GGR (gross gaming revenue). To protect their margins, local brands cut back on marketing. There are fewer bonuses, and spending on player retention is modest.

Offshore brands without a local license fall outside these limits and can offer players more generous terms. As a result, the audience drifts to wherever the welcome bonus is higher, free spins are on offer and the loyalty program is well thought out. Domain blocks do happen in the country. For local players they have long been familiar background noise that has no noticeable effect on demand.

Payments: where offshore brands fall short

With the peso hit by high inflation, Argentines are picky about payment methods. Roughly 80% of offshore competitors offer a poor choice of payment methods. Most often it’s a slow bank transfer and AstroPay, while local wallets are rare.

The Olymp Casino cashier for Argentina has three options.

• Mercado Pago. The country’s most popular e-wallet. Players can top up their account and withdraw winnings in a single tap.
• Transferencia Bancaria. A regular bank transfer that local players are used to and trust.
• Cryptocurrency. Argentina is among the top three LATAM countries for crypto usage. With peso inflation in the background, this is a strong argument for the paying audience.

The min deposit for affiliate traffic is 5,000 ARS (about $3.50), the same for Mercado Pago and bank transfer. A low threshold removes hesitation before the first top-up and lifts click-to-deposit conversion. We broke down how a deposit this size pays off in in-app traffic in [link: Unity Ads case in Argentina].

Who plays and how to set up targeting

Gender

Women make up 44% of players and men 56%. For iGaming that’s an unusually high share of female players. Cut them off at the start and you lose almost half of the paying market. Mixed targeting is worth testing. If quality drops, switch to a male-only audience (that’s exactly the conclusion Anton from Appie Tech came to, details in the interview below).

Age

Most players are 25–34. The most valuable segment is older, 45–54. These people earn more than the rest and generate most of the product’s LTV.

Devices

69% of players come from mobile. Olymp Casino is optimized for smartphones. The interface loads fast and pages are lightweight. It’s too early to switch off desktop, though. It accounts for 31%, and high rollers often play from a computer.

Motivation

In Colombia, people go to a casino to unwind. In Argentina, 60% of players hope to fix finances that inflation keeps eating away. That gives you the core message for creatives. Stories about a big win, real payouts and money that hit the account fast work well. Videos about vivid emotions and relaxing after work convert worse. The scene that hooks hardest is a player who won and immediately withdrew the money to Mercado Pago.

What Argentines play

According to Olymp Casino internal stats and market data, Argentines choose volatile slots with simple mechanics and a chance to land a big multiplier.

Pragmatic Play. The GEO’s main provider. Gates of Olympus and Sweet Bonanza are at the top, including the 1000 versions. First place belongs to the Joker’s Jewels line. The classic version, Joker’s Jewels Cash and Joker’s Jewel Dice pull in a lot of game sessions. We’re already preparing dedicated landing pages for this slot for our partners.

TaDa Gaming and local titles. Fortune Gems 2 and Fortune Gems 3 do well, as do exclusive slots with local flavor such as Sweet Argentina.

Crash games. Based on experience in other LATAM countries, many build their funnel around crash games. In Argentina, Aviator by Spribe ranks at the bottom of the top games list according to our data. Crash games take their share of the audience, but the main profit and LTV come from volatile slots. You can use them in creatives, but betting everything on them hurts ROI.

Live casino. For men 45+ with money, creatives featuring live dealers work well. The local favorite is Live Speed Roulette with its fast rounds. The older generation understands this format, and it reminds them of an upscale land-based casino.

Creatives and prelanders for the local audience

Language

Argentines speak Rioplatense Spanish. A prelander in Castilian or Mexican Spanish may convert worse. The main marker of local speech is vos instead of tú. Write “¡Registrate vos!”, because “¡Regístrate tú!” sounds foreign.

Show amounts in ARS. If you use the $ sign, make it clear you mean pesos. Otherwise locals will confuse it with dollars.

Olymp Casino copy, landing pages and interface are checked by native speakers, and the slang and tone are adapted for Argentina. You won’t lose leads to a clumsy translation.

Faces in creatives

For UGC, influencer approaches and creatives using celebrity images, here’s the lineup.

• Who to avoid. Messi and Sergio Agüero. The spy tools are overflowing with their faces, and the audience is used to them and has stopped trusting them.
• Male and broad audience. Fresh faces from football: Julián Álvarez, Rodrigo De Paul, Enzo Fernández.
• Female audience. Singer Nicki Nicole, one of the country’s most popular artists.
• Young people under 28. Streamer and YouTuber Spreen.

Football and national symbols

Football in Argentina runs almost all year round. The Liga Profesional plays most of the season, with the Copa Libertadores and national team matches running in parallel. For teams running sports traffic, that means steady volume without seasonal dips.

Long-lived funnels in the spy tools lean on national pride. Use the flag’s white and sky-blue palette in static creatives and on landing pages, the three stars for World Cup wins and an actor in the national team shirt. A jersey in the frame makes a video instantly trustworthy.

Interview: Anton from Appie Tech on the closed test

Before the public launch, we gave Argentina to several trusted teams for testing. One of the first was Appie Tech. Anton heads their FB department and runs the iGaming ads lab channel. We asked him about the numbers and approaches.

Which GEO is this for you with Olymp?

The third. We started with Turkey, where I published a detailed case with screenshots, and the result was very strong. Then came India. We didn’t write a case, but the numbers were excellent too. When the team heard about Argentina, the media buyers immediately started asking for a cap. Experience had already shown that you make good money with Olymp on new GEOs, and I expected the same from day one.

What did you bring to Argentina?

We’ve been working with LATAM for a long time, and we run traffic to Argentina too. By launch, we already knew how the local auction behaves, and we had live products and proven approaches. By then we had run more than 30,000 FTDs to Argentina in total, so we had something to compare against.

What did the first flows show?

Two flows at the start delivered these metrics.

Flow	Inst	Reg	Dep	Inst2Reg	Reg2Dep
First	247	173	58	70%	33%
Second	170	128	36	75%	28%

Numbers like these let a media buyer relax. When 70–75% register and about a third deposit, you don’t need to rescue the campaign; you’re already thinking about scaling. Based on the test, Olymp came out first in funnel metrics and EPC compared with everything we had previously run to this GEO.

How is Argentina different from other LATAM countries?

I’d name three things.

• Payment methods. They work smoothly almost all the time. We don’t see serious drops during the week, and the GEO converts consistently. After other countries, that stability really stands out.
• Payback. I used to think a 100% ROAS in the first month was a very strong result. In some Argentina cases we reach 100%+ ROAS by day 14. Local players have more of a gambling streak and put serious sums into their accounts in a short time.
• A fresh market. There aren’t many products here yet, and the audience hasn’t built up an immunity to ads. That’s why Argentina is becoming a trend right now, and I think it will stay among the top GEOs for traffic for a long time.

Is it worth focusing on crash games like Aviator?

We’ve barely tested Aviator and Chicken Road in LATAM, so I won’t try to judge how much they cost or how they pay off. Their quality can be unpredictable, and we don’t make them our main focus. Pragmatic Play classics perform consistently.

Which creative formats work?

UGC, simple sketches, static images, native videos. The LATAM audience gives a cold reception to aggressive banners, loud bonus promises and creatives that are obviously ads. Authentic native ads convert better and cost less.

Broad targeting or men only from the start?

We checked this on one product by splitting traffic into two flows. One had only men, the other had men and women together. No surprise there: the male audience performed better. If you’re not happy with traffic quality at the start, switch off female targeting and run traffic to men only.

Olymp affiliate program terms for Argentina

Godlike Partners, also known as the Olymp Casino affiliate program, works with Argentina on CPA. Starting rates are as follows.

• SEO, ASO, PPC (search and contextual traffic): from $20.
• Slots: from $18.
• Crash: from $14.

The entry threshold for players is minimal, with a min deposit of 5,000 ARS. The cashier covers local habits with Mercado Pago, bank transfer and crypto, and the product copy has been proofread by native speakers.

Argentina suits teams that know how to work with local creatives and want a GEO with clear payments and a growing player base. The Olymp affiliate program backs this with rates, a min deposit for affiliate traffic and landing pages for top slots. Sign up with Godlike Partners, message your manager and launch a test. We publish analytics, partner results and product updates in the Godlike Partners Telegram channel.